Monday, December 15, 2014

Johnnie Walker tweed

The BBC reports on the creation of Harris Tweed that smells like Scotch:

The “smart fabric” has been developed for Johnnie Walker Black Label and Harris Tweed Hebrides.

The scent called Aqua Alba has been designed to replicate aromas released from a glass of whisky, known as the nose of the liquid.

According to Johnnie Walker, the cloth smells of “rich malt, golden vanilla, red fruit and dark chocolate tones.”
And: the smell resists dry cleaning.

The first of Neil Postman’s six questions is relevant here: “What is the problem to which this technology is a solution?”

comments: 4

The Crow said...

Hmmm...does that mean some day I'll be able to walk into a fabric store and order two yards of Johnny Walker Black? Cool beans!

Perhaps even a quarter yard of Bacardi, with a silk chaser? Oh, the wonders of this world!

Michael Leddy said...

There’s got to be an opening for beer here too. It would be so Simpsons-esque.

Geo-B said...

What problem is this the solution to? SOMETIMES when the traffic cop stops you, he DOESN'T offer to give you a breath test.

Michael Leddy said...

Very nice.